Consultancy&Marketing
We believe that marketing is all about knowledge; product, culture, habits, market, etc. A successful marketing strategy can be conceived only thanks to the perfect comprehension of these key factors. On the operational side we are perfectly conscious that success is for those who deliver: the potential clients must have a clear idea of the product and an easy access to it. In order to achieve such goal you need an effective communication and an efficient distribution. Such key factors are even more important when you are selling a service and not a tangible product. Airconsult is an Italian firm with an international culture and deep knowledge of both airline and tourism markets thanks to its 27 year experience. We are in the perfect position to offer airlines and tourism offices a solution for promoting and selling their products in the Italian market.
We believe that the success of a product lies also in the development of a marketing strategy:
- Data collection activity aimed at researching: presence of the carrier on the Italian market, demand for the destinations served by the carrier and market share of said carrier on those destinations;
- Market segmentation aimed at finding the desired target;
- Identification of the distribution channels better suited for reaching said target;
- Competition analysis;
- Development of a benchmarking system to position the carrier's offer;
- SWOT analysis;
- Building a medium/long term marketing plan aimed at growing the carrier's market share even through a consulting activity on the route management for the Italian market;
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PRODUCT AWARENESS DEVELOPMENT
The operational marketing begins by building brand awareness and by promoting the products. Said tasks are achieved thanks to:
- Media: trade press, consumer press, web, social networks, tv and radio;
- Events: trade fairs, tailored event organization, workshops, roadshows, etc;
- PR & Communication: advertising, sponsorships, etc;
- Product promotion to trade: TO, TA, OLTA, MICE;
- Trade channels: TO, TA, OLTA, MICE;
- Trade support: ticketing, reservations & claims;
- Direct channels: Airconsult sales network;
- Website: dedicated Italian website.
DISTRIBUTION & SALES MANAGEMENT
The distribution & sales are the final activities of the operational marketing where we identify the most penetrating channels of distribution to reach our objectives: moreover, Airconsult backs said channels through its own selling network. The distribution & sales activities are as follows:
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We see marketing as a dynamic activity: the market will have a trend and it will react to each of the actions undertaken in the plan. For such reasons we believe in the key role of reporting & feedback: said activities must be centered on informing the carrier on the sales results and modeling the marketing plan to market developments. Said activities include:
- Feedback at each step of the marketing plan;
- Data analysis: important to understand the reactivity of the market to the actions undertaken;
- Fine tuning the strategy to market changes and development;
- Reporting: production of quarterly reports to inform the carrier on market trends, activities undertaken and overall performance;
- TSR: monthly production of TSRs;